Windows 8 Activation Fail

Jun 7, 2013 · Follow on Twitter and Mastodon

Unlike Apple’s great OS X onboarding experience, The Windows onboarding is horrible. If you charge money to use your OS, activation must work. Too bad, it doesn’t.

I use an MSDN Windows 8 distribution. When I try to activate it in the Metro app, I get this:

"Windows can't activate at the moment" screen.

Clicking Activate doesn’t help, though. If you do, you just get a dead progress spinner:

An activation spinner doing nothing much

Obviously, this Metro app will not help you out, so let’s activate Windows from the Control Panel instead. Open it, search for “activate” and pick “Action Center/Windows Activation”.

Control panel activation screen

Sadly, this is as useless as the Metro app. Click Activate and you get a progress dialog that ends up in a “Windows couldn’t be activated” error:

0xC004F074 - Windows couldn't be activated

This is ridiculous! How can Microsoft fail this hard with such an important onboarding step? Something is rotten in the Microsoft UX basket.

Don’t worry - activation is just a blog post away. When searching the web, I stumbled upon this article regarding activation.

The article basically suggests two options for activating Windows 8:

  • Search for, and run Slui.exe 0x3
  • Run Cscript.exe %windir%\system32\slmgr.vbs /ipk <Your product key>

I just can’t even begin to understand how this can be. How can this ever get released? Who in the MS organization decided to ignore this key-feature? Who? Why!? Gaaaah!